![]() Cole had gotten a call from Jay-Z’s management and that he should meet with them as soon as possible. Cole called the employee back, the employee said that J. He went to the bathroom to respond to the message because he was not allowed to use his cell phone privately at his workplace. One morning, he looked at his cell phone and noticed that he had received a message from a co-worker telling J. Cole was signed by Roc Nation, he worked as a wholesaler. ![]() However, Jay-Z shunned up-and-coming rappers. Cole stood outside Jay-Z’s label building for three hours to show him a beat he sampled from Idris Muhammad so Jay-Z could sign him. At the age of 17, Cole broadcast his songs on various Internet forums under the nickname “Therapist.” J. His mother then bought him a Roland TR-808 beat machine, which eventually allowed Cole to produce his own music. Cole had several notebooks filled with different rhymes, but he didn’t own any beats to put together with the rhymes. Cole developed a love for stories in his lyrics. Cole was most inspired by rapper Tupac Shakur, but also by other artists such as Notorious B.I.G., Canibus, Nas, Eminem and Jay-Z. ![]() Cole started rapping at the age of 13, when his cousin showed him the basics of rhyming and wordplay. He was the first artist signed to Jay-Z’s record label Roc Nation. rapper, music producer and basketball player. Jermaine Lamarr Cole (born Januin Frankfurt am Main, Germany), known by his stage name J.
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